Privacy Policy

Account Information

When you create an account with LotifyAI, we collect:

• Email address (used for account verification and communication)
• Username (your display name on our platform)
• Password (encrypted and securely stored using industry-standard hashing)
• Profile preferences and settings

Animation Files and Content

To provide our optimization services, we temporarily process:

• Lottie JSON files you upload for optimization, preview, and conversion
• File metadata (file size, animation duration, layer count, etc.)
• Optimization preferences and custom settings you apply
• Color customization and export format selections

Note: Files from unregistered users are automatically deleted within 24 hours.

Usage and Analytics Data

We collect information about how you interact with our platform:

• Feature usage patterns and tool interactions
• Optimization settings and preset selections
• Session duration and page visit frequency
• Performance metrics and error logs (to improve service reliability)
• Device and browser information for compatibility optimization

Technical and Device Data

Automatically collected technical information includes:

• IP address (for security and fraud prevention)
• Browser type and version
• Operating system and device type
• Screen resolution and viewport size
• Referrer URL and navigation paths
• Cookies and similar tracking technologies

Google AdSense

We utilize Google AdSense to serve advertisements on our website, which helps us maintain our free service. Google AdSense uses cookies and similar technologies to:

• Serve personalized ads based on your interests and previous visits
• Use the DoubleClick DART cookie for ad targeting
• Analyze ad performance and effectiveness
• Prevent fraudulent clicks and improve ad quality

You can opt-out of personalized advertising by visiting Google Ad Settings or the Google Ad and Content Network Privacy Policy.

Google Analytics

We use Google Analytics to understand how users interact with our platform. This service collects:

• Page views, session duration, and bounce rates
• Traffic sources and user demographics
• Feature usage and navigation patterns
• Device and browser information

Google Analytics data is governed by the Google Analytics Terms of Service and Google Privacy Policy.

Animation File Storage and Retention

Your Lottie animation files are handled with care and transparency:

• Temporary Processing: All uploaded files are processed in memory or temporary storage during optimization
• Automatic Deletion: Files from unregistered users are automatically and permanently deleted within 24 hours
• Registered Users: If you have an account, you may optionally save optimized animations to your account
• User Control: You can delete your saved animations at any time from your account dashboard
• No Permanent Storage by Default: We do not store your animation files unless explicitly requested

Data Security Measures

We implement comprehensive security measures to protect your data:

• Encryption: All data transmission uses industry-standard SSL/TLS encryption
• Password Security: Passwords are hashed using bcrypt with salt for maximum security
• Access Controls: Strict access controls limit data access to authorized personnel only
• Regular Audits: We conduct regular security audits and vulnerability assessments
• Secure Infrastructure: Our servers and databases are hosted on secure, monitored infrastructure
• Data Backup: Regular encrypted backups ensure data recovery in case of system failure

Note: While we implement robust security measures, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data.

Data Retention Periods

Our data retention policies:

• Animation Files: Deleted within 24 hours (unregistered) or upon user request (registered)
• Account Data: Retained while your account is active and up to 30 days after deletion
• Analytics Data: Retained for 26 months as per Google Analytics default settings
• Logs and Technical Data: Retained for 90 days for security and debugging purposes

With Your Consent

We will share your information when you explicitly give us permission to do so.

Legal Compliance

We may disclose information to comply with legal obligations, court orders, or government requests.

Service Providers

We work with trusted third-party service providers who assist in:

• Cloud hosting and infrastructure management
• Analytics and performance monitoring
• Email delivery services
• Payment processing (if applicable)

All service providers are bound by strict confidentiality agreements and only access data necessary for their specific functions.

Protection of Rights

We may share information to protect our rights, property, safety, or the rights and safety of our users and the public.

Essential Cookies

Required for basic site functionality, authentication, and security.

Analytics Cookies

Help us understand usage patterns and improve our service (Google Analytics).

Advertising Cookies

Used by Google AdSense to serve personalized ads.

Preference Cookies

Remember your settings and preferences for a better experience.